What fast food chain marketed a meat-scented cologne for one day called "Flame"?

For April Fools Day, the fast-food giant Burger King created a "flame-grilled" cologne, CNN reports. While only available in Japan, advertisements promise that the limited-edition scent will make users smell like the signature all-beef patties.The "Flame-Grilled Fragrance" sells for 5,000 yen, about $41, and comes with a free Whopper, CNN continues to report. It was available for sale only on April 1, 2015.

CNN says Burger King released a similar product a few years ago in the United States. "Flame," also a fragrance, was described as "the scent of seduction with a hint of flame-broiled meat." Testers thought it smelled like tacos or burritos.

Emblazoned with the phrase "No Whopper; No Life" in silver lettering, the cologne's packaging is black with a small silver flame decal on the bottom right corner. Burger King's brand manager Kana Lenaga said her team came up with idea a year ago, KXAN reports. The cologne took six month to make, and it "could appeal to both men and women who like the smell of meat."