Hindus all over the world revere and worship cows. In fact, in India, cows are considered to be a manifestation of the Mother Goddess and a sacred animal that provides life-sustaining milk, considered the divine prasadam or holy offering.

In India, the cow is a holy, maternal figure revered as a symbol of the divine bounty of the earth. Lord Krishna, one of the most revered Hindu deities, was a cowherd. This may account for the mythological significance and historical importance attached to cows in India. He is often depicted playing his flute, surrounded by dancing Gopis - or milk maidens - and cows.

Some of the other names for Lord Krishna are "Govinda" and "Gopala", which stand for “protector and friend of cows”. Feeding a cow in India is therefore considered highly auspicious for a devotee of Lord Krishna.

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