Reeves turned down the James Bond role in Dr. No (1962) because of the low salary the producers offered (Reeves turned down $100,000 as he was making $250,000 as Hercules). Reeves also turned down the role that finally went to Clint Eastwood in A Fistful of Dollars (1964) because he could not believe that "Italians could make a western".

More Info: en.wikipedia.org