From 1995 to 2023, which soft drink has had the largest decrease in sales in the United States?

Coke has reigned for decades as the best-selling soft drink in the United States.

At 130 years old, Coke also is the most consumed soda in the world, with an estimated 1.9 billion servings across 200 countries. As a result, Coca-Cola is one of the world’s most valuable brands.

While Coke has maintained 17-20% market share since 1995, Pepsi has seen a drop from 15.0% in 1995 to 8.3% in 2023, the largest change of any of the soft drink brands.

Pepsi was surpassed by Diet Coke at the end of the 2000s but regained the second position during the 2010s. In 2024, however, Pepsi saw Dr. Pepper tie it as America’s No. 2 soda.

Market Share by year in United States

Soda.................1995......2023

Coke................. 20.8%.. 19.2%

Pepsi.................15.0%.. 8.3%

Dr. Pepper......... 5.7%... 8.3%

Diet Coke.......... 8.8%... 7.8%