What product was Heinz promoting in the 'It's worth the wait' advertising campaign?
In 1971, Heinz' released western themed “Slowest Ketchup in the West” ads that celebrated Heinz Tomato Ketchups' slow pour from the bottle compared with lesser rivals to highlight its superior quality. By 1979, Heinz was all about the anticipation with the tag line “the taste that's worth the wait”.
The basic theme that Heinz ketchup is worth the wait continues today with it's latest ads released in 2004 with its global campaign, “The Wait,” that celebrates consumers who are willing to wait to eat rather than going without its ketchup
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24 Comments
Howard Groopman
At one time, they used "Anticipation" by Carly Simon in the ketchup ad on TV.
klmilles
My favorite Heinz commercials were the ones that featured Carly Simon's song "Anticipation."
Yeah, I'm dating myself.
situations
johnbheymann, I remember this Heinz ad when I was growing up in Scotland. Although Heinz is a US company, it is sold in other countries.
Joanne Serin
It said I answered wrong before I even clicked on my answer, ketchup, of course!
Kath Thomson
Heinz bought our NZ food firm, Watties, in 1992 but all products are still sold as Watties. So no ketchup as we call ours Tomato Sauce with a slightly different recipe.
Carl Belken
The wiener dog commercial is one of my all time favorites.
cgrhm
maybe. but I don't need my burger and fries to cool of while I'm waiting for a little ketchup.
Elaine GIbson
Thought of “as slow as molasses in January”. Thought it fit!
Lawanta
Brian Reynolds, also spelled CATSUP
ldross
Thanks to the Reagan administration I have not had ketchup in over 40 years. I'll take my vegetable real and not smushed. PS i boycotted salsa for a while in the Clinton administration, and pizza sauce during the Obama administration. Feed real food to our kids....
JRW
Jacqueline Tattam, there are only 2 paragraphs! Where is the 3rd, 4th and 5th?
Rereading those 2 paragraphs, there is NO reference to the US.
johnbheymann
Another question exclusively for the North American market .
Shelley Welch Dunivan
Anticipation, Anticipaation, it's making me wait!
✨KRISTA✨
Brian Reynolds, Ketchup's origins dates back thousands of years to Southeast Asia. It was originally called "fish sauce".💞
✨KRISTA✨
Brian Reynolds, We have always called it 🍅 "ketchup" around here (Indiana).🌎
Anita Clark Morton
Brian Reynolds, I'm not sure where you come from but I live in Canada. It IS tomato sauce, but it's always been called tomato ketchup, since I was a little kid back in the '60's.