The most expensive brand is Gucci. The Italy-based fashion designer celebrates its 100th anniversary in 2021, being founded in Florence, Tuscany by Guccio Gucci in 1921. It now has 487 locations around the world and a net worth of around $15 billion. Some of their most outrageously expensive clothing items include a Stuart Hughes Belt that costs $250,000, a belt studded with diamonds and a pair of earrings made of rock crystal. In addition to male and female formal wear, Gucci is famous for watches, lingerie, jewelry, eyewear, and even luxury baby clothes. It's also famous for the recent Ridley Scott film, "House of Gucci".

Kanye West and Beyonce are both famous patrons of Gucci's luxury clothes. Rihanna and Harry Styles can also be seen frequently sporting the Gucci brand. High-end designers of the brand use rare fabrics, high quality materials, and brilliant marketing campaigns to create symbols of status and class marketed towards the upper echelons of society.

Gucci remains one of the industry's best in class digital performers with split payments on Snapchat and the Gucci apparatus. It also embraces genderless fashion and supply chain especially for the coveted younger generations of luxury shoppers. The Gucci Virtual 25 digital-only sneakers launched in March, 2021, has made a strong presence in the market. Nowadays, When someone tells you: "it's all Gucci!", you can bank on it being a good thing.

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