'Air Jordan' is a brand of basketball shoes, athletic, and casual clothing produced by Nike. It was created for former professional basketball player Michael Jordan. The original Air Jordan I sneakers were produced exclusively for Jordan in early 1984 and released to the public in late 1984. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore.

The 'Air Jordan 1' was first produced for Michael Jordan in 1984. It was designed by Peter C. Moore. The red and black colorway of the Nike Air Ship, the prototype for the 'Jordan 1', was later outlawed by NBA (National Basketball Association) Commissioner David Stern for having very little white on them (this rule, known as the '51 percent' rule, was repealed in the late 2000s decade. It is a common misconception that the Jordan 1 was banned however, it was indeed the Nike Air Ship.

After the Nike Air Ship was banned, Michael Jordan and Nike introduced the 'Jordan 1' in color ways with more white such as the "Chicago" color way and the "Black Toe" color way. They used the Nike Air Ship's banning as a promotional tool in advertisements hinting that the shoes gave an unfair competitive advantage for the 'Jordan 1' and that whoever wore them had a certain edginess associated with outlaw activities.

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