Good Luck Margarine is the brand for which Eleanor Roosevelt did TV commercials. In 1959, Mrs. Roosevelt told TV viewers that she spread Good Luck Margarine on her toast every morning. Because of her actions, many Americans began to feel that the cheaper, smoother rival to real butter was a good alternative to having butter.

According to Eleanor Roosevelt in her book, 'Courage in a Dangerous World', a great number of Americans were very surprised when she turned up in a TV ad for Good Luck Margarine. Eager to make money for her various charities, she told her agent, Thomas L. Stix, "with the amount of money I am to be paid I can save over six thousand lives. I don't value my dignity that highly. Thomas, make the arrangements."

By promoting the margarine, the ex-First Lady hoped that "America could lead the way in helping to feed a large number of starving people in the world." Her intentions were good, but some critics were appalled by her actions. They didn't like her decision to send a message of social responsibility with an endorsement of a condiment. They saw her as having a lapse in judgment. Mrs. Roosevelt defended her decision to appear in the spot as "one way to reach far more people than could possibly be reached in any other way."

As a result of her TV ad for margarine, it launched Mrs. Roosevelt into a new orbit of commercial potential. She made (1) more appearances and (2) much more money to benefit people all over the world.

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