Snickers is one of the best known and most familiar candy bars in the world made by the American company Mars, Incorporated. First introduced into the marketplace in 1930, the ingredients include milk chocolate, sugar, cocoa butter, chocolate, skim milk, lactose, milk fat, soy lecithin, peanuts and artificial flavors with a layer of caramel. While the name is well known in the United States, up until 1990, it was sold in the United Kingdom and in Ireland as the Marathon bar.

The candy bar was named after the Mars family’s favorite horse.

When Snickers was first sold, it caused a lot of controversy for the price. Most candies were sold for 5 cents. At 20 cents apiece, Snickers were considered ridiculous. The price did not impact sales however and over time, Snickers became so popular that it was sold in different forms- a mini Snickers bar, a dark chocolate version, ice cream products, Snickers with almonds, with pecans, with hazelnuts, peanut butter bars, an espresso Snickers, a sweet and salty version, and even protein bars were added into the lineup.

Scotland sells deep-fried Snickers at many of their fish and chips shops.

In 1984, Snickers paid $5 million to secure Snickers as the official snack of the Olympics, launching a new marketing plan that helped make it an international snack.

Each Snickers bar is made with 16 peanuts requiring the company to secure more than 100 tons of peanuts to make the 15 million bars each day.

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