In 1947, who introduced the "New Look" style?

In February 1947, Christian Dior introduced the first major postwar collection, called the "Carolle Line" (16), but soon dubbed the "New Look" by American journalists in Life Magazine. Dior, along with every moderately fashion-conscious female of the times, was long wearied of the harsh Utility style clothes and their masculine quality. With his lavishly soft, purposefully elegant line, Dior did away with wartime fashions and began the flood of radical changes that were to follow. In a single movement he created one of the most distinct looks of the century.

What was the "New Look?"

The "New Look" is most recognizable by its curvy shape and line, a far cry from its immediate predecessors. The desired look was a womanly hourglass figure, with a tiny waist, full hips, and a plentiful bust. Shoulders were no longer squared, but rounded and natural. Jackets were pinched in at the waist, and dresses had darts to accommodate the fabric increase from small waist to large chest and hips. Skirts were mid calf and full, flowing with layers of nylon petticoats. The freedom and grandeur of the skirts gave both a glamorous feeling and appearance. Variations on skirt line and length emerged as the decade progressed, and encompassed a great variety of styles. Women were adorned with hats, gloves, shoes, and purses; all the accessories to match.