Certain customs regarding good and bad luck are important to many Chinese people. Although these might be regarded as superstitions by people from other cultures, these customs are often tied to religious traditions and are an important part of many people's belief systems, even among well-educated people and affluent sectors of society.

Giving a clock is often taboo, especially to the elderly as the term for this act is a homophone with the term for the act of attending another's funeral. A UK government official Susan Kramer gave a watch to Taipei mayor Ko Wen-je unaware of such a taboo which resulted in some professional embarrassment and a pursuant apology. Cantonese people consider such a gift as a curse.

This homonymic pair works in both Mandarin and Cantonese, although in most parts of China only clocks and large bells, and not watches, are called "zhong", and watches are commonly given as gifts in China.

However, should such a gift be given, the "unluckiness" of the gift can be countered by exacting a small monetary payment so the recipient is buying the clock and thereby counteracting the '送' ("give") expression of the phrase.

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