"The Price Is Right" is an American television game show franchise created by Bob Stewart, originally produced by Mark Goodson and Bill Todman, and currently produced and owned by Fremantle. The franchise centers on television game shows, but also includes merchandise such as video games, printed media, and board games.

The original version of "The Price Is Right" was first broadcast on NBC, and later ABC, from 1956 to 1965. Hosted by Bill Cullen, it involved four contestants bidding on a wide array of merchandise prizes with retail prices ranging from a few dollars (in many cases, "bonus" prizes were given to the winner afterward) to thousands.

Though conducted in an auction style, Cullen did not play the role of auctioneer. Instead, contestants would try to bid as close to a product's actual retail price without exceeding that price. Depending on the prize, contestants were either allowed, in proper turn, to make multiple bids, or restricted to only one bid. In the case of the former, each contestant would bid on an item until a buzzer sounded. The contestant could make a final bid, or "freeze." The contestant whose bid was closest to, but not more than, the correct value of the prize won it.

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