Japanese Brazilians are the largest ethnic Japanese community outside Japan (numbering about 1.5 million, compared to about 1.2 million in the United States), and São Paulo contains the largest concentration of Japanese outside Japan. The first Japanese immigrants came to Brazil in 1908 in search of better living conditions. Many of them ended up as laborers on coffee farms. Immigration of Japanese workers in Brazil was actually subsidized by São Paulo up until 1921, with around 40,000 Japanese emigrating to Brazil between the years of 1908 and 1925, and 150,000 pouring in during the following 16 years.

The Japanese Brazilian community was strongly marked by restrictive measures when Brazil declared war against Japan in August 1942. Japanese Brazilians could not travel the country without safe conduct issued by the police; over 200 Japanese schools were closed.

For decades, Japanese Brazilians were seen as a non-assimilable people. The immigrants were treated only as a reserve of cheap labour that should be used on coffee plantations. The image of hard working agriculturists that came to help develop the country and agriculture also helped to create a positive image of the Japanese. In the 1970s, Japan became one of the richest countries of the world, synonymous with modernity and progress. In the same period, Japanese Brazilians achieved a great cultural and economic success, probably the immigrant group that most rapidly achieved progress in Brazil.

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