The best-selling author Mrs Hinch provides tips on how to do what?

Sophie Hinchliffe (née Barker), known as Mrs Hinch (born 16 February 1990), is a British influencer whose Instagram account features tips for home cleaning. Her cleaning books and her memoir have been included on the "Sunday Times" Bestseller List. Hinchliffe was born Sophie Barker, in Basildon, Essex. Before creating her Instagram account, she was a hairdresser. She stated that she suffers from anxiety, and that cleaning helped her cope with it.

Hinchliffe created her Instagram account, "mrshinchhome", in March 2018, initially to show how she and her husband were decorating their house. Within two years, she had accumulated two million followers on the platform, known as Hinchers and by the hashtag #HinchArmy. Her content includes stories and short 15-second videos in which she cleans and organises her home.

In April 2019, Hinchliffe's first book, "Hinch Yourself Happy", sold 160,302 copies in three days, making it the second highest-selling non-fiction book in the UK at that time. Her second book, "The Activity Journal", was released in 2019 and reached number 1 on the "Sunday Times" Bestseller List. Her third book, "The Little Book of Lists", became the number one bestseller in the UK in April 2020, boosted by a surge in interest in cleaning and home care following the introduction of coronavirus lockdown restrictions. In October 2020, her memoir, "This Is Me", also became a number 1 bestseller.