Zoe Elizabeth Sugg (born 28 March 1990) is an English YouTuber, vlogger, businesswoman and author. She is also known by her YouTube username, Zoella. Sugg's main channel, Zoella, first named "zoella280390" after her birth date, is mostly fashion, beauty hauls, and "favourites" videos (showing her favourite products of the previous month).

Sugg also appears alongside many other YouTubers on the channel Daily Mix, which is managed by Gleam. Throughout her time on YouTube, Sugg has collaborated with other YouTubers, including: Louise Pentland, Tanya Burr, Alfie Deyes, Tyler Oakley, Miranda Sings, Troye Sivan, Grace Helbig, and many others. Sugg is influential through social media, being mentioned by The Telegraph as one of "Britain's most influential Tweeters" in 2013.

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