"The Standard" is an English-language free newspaper in Hong Kong with a daily circulation of 200,450 in 2012. It was formerly called the "Hongkong Standard"and changed to "HKiMail" during the Internet boom but partially reverted to The Standard in 2001.

"The Standard" was originally named the "Hong Kong Tiger Standard." The newspaper was founded by Tycoon Aw Boon Haw after the end of the Chinese Civil War. He incorporated the publisher The Tiger Standard Limited on 23 May 1947. On the backs of financially successful Sing Tao Daily and Tiger Balm, he attacked the English-language newspaper market by launching the paper on 1 March 1949 to give a Chinese voice to the world and to advance the interests of Chinese in all their endeavours and defend them against all kinds inequalities.

"The Standard" was published by Hong Kong "iMail Newspapers Ltd." as of 2001 but currently "The Standard Newspapers Publishing Limited." These enterprises are owned by Sing Tao News Corporation Ltd., also the publisher of "Sing Tao Daily" and the "Headline Daily;" the firm also has many other businesses including the media publications, human capital management and Broadband service.

In mid-2002 the ownership of an intermediate holding company of "The Standard" Sing Tao Media Holdings, was transferred to Sing Tao News Corporation. At the same time Sing Tao Holdings, without its main business, was sold to a Chinese private company.

More Info: en.m.wikipedia.org