Apple has become the first company to reach a market value of $700 billion. Shares rose 1.9 percent to close at $122.02, lifting Apple's market value to $710 billion, and making it the first company to hit the $700 billion milestone. Apple shares remain valued at reasonable levels, according to analysts, because of the whopping $18 billion quarterly profit reported recently by the iPhone and iPad maker. Apple is far ahead in market value from the number two company, oil giant Exxon Mobil, worth some $382 billion at the market close.

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