What are collectors of match books and match covers called?
If there has been one unhappy consequence of the decline in smoking, perhaps it's been the corresponding decrease in the volume of decorative matchbooks produced. These miniature advertising billboards were given freely by millions of businesses, and were at the height of their use in the early 20th century. Phillumenists, or "lovers of light", sort their ephemeral finds into hundreds of different categories, and display them in a variety of ways. Aficionados know that if a match cover has its striker on the front of the "book", it was probably produced prior to 1978.