The Lipton trademark and its sun disc used as a logo are the most famous tea brand in the world. Among all the many competitors under the control of Lipton – more than 10% of the world tea market.

The first symbol of Lipton tea were the yellow silhouettes of sailboats – tea clippers, on which tea was brought to the UK from Ceylon, and – a little sun.

Today the main symbol logo of Lipton is a radiant solar disc, the boundaries of which are so vague that they dissolve in the entire package. For residents of the UK (which is called the Foggy Albion for frequent foggy rainy weather), this symbol was extremely attractive, which largely predetermined the success of the brand.

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