What is Philippines' most famous fast food chain?

Jollibee is a Filipino chain of fast food restaurants owned by Jollibee Foods Corporation (JFC). As of September 2023, there were over 1,500 Jollibee outlets worldwide,with restaurants in Southeast Asia, the Middle East, East Asia (Hong Kong and Macau), North America, and Europe (including Spain, Italy,and the UK).

In 1975, Tony Tan Caktiong and his family opened a Magnolia ice cream parlor in Cubao, Quezon City.The outlet later began offering hot meals and sandwiches. When the food items became more popular than ice cream, the family decided to convert the ice cream parlor into a fast food restaurant, which became the first Jollibee outlet in 1978.Management consultant Manuel C. Lumba advised the family on the change in strategy. Jollibee was initially named "Jolibe", but changed its name to "Jollibee".

Jollibee Foods Corporation (JFC) was incorporated in January 1978.By the end of that year, there were seven Jollibee branches in Metro Manila. The first franchised outlet of Jollibee opened in Santa Cruz, Manila in 1979.