What is the name of the Latin-inspired dance workout?
Zumba is the largest branded fitness program in the world, created by Colombian dancer and choreographer Alberto "Beto" Pérez and founded in 2001. Zumba aims to help people achieve personal transformations. Zumba is a trademark owned by Zumba Fitness, LLC.
Zumba was created in the 1990s by Pérez in Cali, Colombia. Pérez, an aerobics instructor, forgot to bring his regular music to his aerobics class. He happened to have cassette tapes of Latin dance music—salsa and merengue—and danced to them instead, which Pérez later taught as "Rumbacize". In 2001, Pérez partnered with Alberto Perlman and Alberto Aghion, to officially launch Zumba and the trio released a series of fitness videos sold via infomercial. Insight Venture Partners and the Raine Group made an investment in 2012. The company expanded into class instruction and by 2015, according to Perlman, there were 14 million Zumba students in 186 countries.
Though the word "zumba" has several meanings in e.g. Castilian and Latin American Spanish, it is stated by Zumba Fitness, LLC to be a neologism that was expressly created as a brand name. The original name was "Rumbacize", a portmanteau of rumba (a Spanish word for "party" and various dances) and Jazzercize.
Zumba choreography is composed using all or some of the sixteen core steps. There are four basic rhythms: salsa, reggaeton, merengue and cumbia, and each basic rhythm has four core steps.