This magazine releases 100 000 copies in the USA and 100 000 copies worldwide. The content of it is more like a forum in which scientific minds share their achievements and theories with the general public. At the start, scientists in different fields were the targeted audience, and now it is mostly well-educated people who are interested in the problems of science.

The fist issue positioned itself as a "defender of industry and entrepreneurship" and like a "journal about mechanics and innovations". The header on the cover of the first issue was "Improved rail-road cars" and it was in a format of a one-paged newspaper.