What is the primary flavor in Fanta?
Fanta is a brand of fruit-flavored carbonated soft drinks created by Coca-Cola Deutschland under the leadership of German businessman Max Keith. There are more than 200 flavors worldwide. Fanta originated in Germany as a Coca-Cola substitute in 1940 due to the American trade embargo of Nazi Germany which affected the availability of Coca-Cola ingredients. Fanta soon dominated the German market with three million cans sold in 1943. The current formulation of Fanta was developed in Italy in 1955.
Fanta production was discontinued when the German and Dutch Coca-Cola branches were reunited with their parent company after 1945. Following the launch of several drinks by Pepsi-Cola in the 1950s, Coca-Cola relaunched Fanta in 1955. The drink was heavily marketed in Europe, Asia, Africa, and South America, although it did not become widely available in the United States until the 1960s because the company feared it would undermine the strong market position of their flagship cola.
The modern-day orange Fanta was first produced in Naples, Italy in 1955 by a local bottling plant using locally-sourced oranges.
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