Datuk Jimmy Choo Yeang Keat (born 15 November 1948) is a Malaysian fashion designer based in the United Kingdom. He is best known for co-founding Jimmy Choo Ltd, which became known for its handmade women's shoes.

Choo was born in Penang, Malaysia, into a family of shoemakers. His family name is Chow but was misspelled on his birth certificate as Choo. He studied at Shih Chung Primary School in Love Lane, Penang. Choo's father, a shoemaker who made all of his shoes by hand, taught him how to make shoes. Choo made his first pair of shoes when he was 11 years old, a pair of slippers.

Between 1982 and 1984, Choo studied at Cordwainers Technical College in Hackney (now part of the London College of Fashion) in London, England. He went to a design firm to work after graduation, wishing to remain in London instead of going back to Malaysia.

After college, Choo worked at two design companies for a total of nine years before opening his own business. Choo's parents moved to Britain to help him get started, and he eventually expanded the business by opening his own shop in 1986, renting an old hospital building. His craftsmanship and designs were soon noticed at London Fashion Week in 1988. After seeing his creations, "Vogue" featured the shoes in an eight page spread.

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