"Aloha from Hawaii Via Satellite" is a concert that was headlined by Elvis Presley, and was broadcast live via satellite on January 14, 1973. The concert took place at the Honolulu International Center (HIC) in Honolulu (now known as the Neal S. Blaisdell Center) and aired in over 40 countries across Asia and Europe (who received the telecast the next day, also in primetime). Despite the satellite innovation, NBC did not broadcast an edited version of the concert in the United States until April 4, 1973 because the concert took place the same day as Super Bowl VII. The decision paid off handsomely for the network, attracting 51 percent of the television viewing audience to become NBC’s highest rated program of the year. The show was the most expensive entertainment special at the time, costing $2.5 million.

According to Elvis Presley Enterprises, between 1 and 1.5 billion people watched the one-hour broadcast live. Director Marty Pasetta produced and directed the Aloha TV special which became the most watched TV program ever, with over 1.5 billion people watching it worldwide. will be seen in more American households than man’s first walk on the moon. Director and producer, Marty Pasetta said that when the show was finally seen around the world, it was seen by every third person on earth even topped the Oscars and the Superbowl.

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