The horse is a complex symbol with lots of meanings, but in most cultures, it symbolizes wisdom, power, dynamism, and agility.

Porsche was established in 1931 by Ferdinand Porsche, and Porsche headquarters were in Stuttgart. The company’s logo is based on the coat of arms of the Free People’s State of Württemberg of former Weimar Germany, but since the cars were produced in Stuttgart, its coat of arms with a black stallion on yellow background was also placed in the middle of the emblem The logo as we know it today appeared in 1952 and was initially placed in the centre of the steering wheel. It was sketched by Xaver Reimspieß who claims it symbolizes the origins of the company. Since then, the logo wasn’t changed much.

Enzo Ferrari had decided to put a black horse on his car logos after meeting Francesco Baracca’s (a famous airman of WW1) mother who said that the horse painted on her son’s fighter plane fuselage will bring him luck. The yellow background is chosen to symbolize Modena, Ferrari’s motherland. Since 1947, the letters S and F were simply replaced by the word ‘Ferrari’, though the Italian flag above was preserved.

More Info: 1000logos.net