Cru is a wine term used to indicate a high-quality vineyard or group of vineyards. It is a French word that is traditionally translated as "growth", as it was originally the past participle of the verb "croître" (to grow).

It references a great or superior growing site or vineyard, a concept linked to the French notion of terroir. Soil, climate, altitude, aspect and the right variety create a synergy recognized as a cru. Though the term is used throughout France, it’s not always applied in the same manner. The concept is also employed in countries like Germany and Italy, though with subtle differences and implications.

Depending on the wine region, the wine term “cru” can refer to vineyards with similar characteristics in soil and terroir, or it can refer to high-quality wines or wineries.

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