Which brand of fruit-flavored candy has the tagline “Taste the Rainbow”?

Skittles is a brand of fruit-flavored candy, currently produced and marketed by the Wrigley Company, a division of Mars, Inc. Skittles consist of hard sugar shells imprinted with the letter "S". The interior consists mainly of sugar, corn syrup, and hydrogenated palm kernel oil along with fruit juice, citric acid, natural and artificial flavors.

Skittles were first made commercially in 1974 by a British company. They were first introduced in North America in 1979 as an import confectionery. In 1982, domestic production of Skittles began in the United States. Skittles' "taste the rainbow" theme was created by New York ad agency D'Arcy Masius Benton & Bowles.