Which company's ad slogan has been "The Champagne of Bottled Beer"?

In the past, Miller High Life was called the “Champagne of Bottled Beer”. In fact, in the early 1900’s, it was packaged in champagne bottles – gold wrapping, ribbon, cork, and all. The aroma and flavors incorporated into the beer, even the more calorie-friendly Miller Lite option, was noted to be second to none and was enjoyed during a night out, or at home.

Regarding the beer, it has been a favorite among bartenders, brewers, and beer lovers in general. Miller High Life was launched as Miller Brewing Company’s flagship beer in 1903. Its crisp, easy-drinking flavor has been the epitome of the American lager for decades and decades. True to its original recipe, it is still brewed with a proprietary blend of malted barley, Galena hops from the Pacific Northwest, and Miller yeast.

In the early 1900s, most Americans enjoyed their beer in a saloon or taken home in a bucket. As a market developed for “bottle beer”, Miller Brewers crafted a crisp, refreshing, effervescent flagship beer. Within three years, the new beer earned the nickname “The Champagne of Bottle Beer".