Gerbera is a genus of plants in the Asteraceae (daisy family). It was named in honour of German botanist and medical doctor Traugott Gerber (1710-1743). The first scientific description of a Gerbera was made by J.D. Hooker in "Curtis's Botanical Magazine" in 1889.

"Gerbera" species bear a large capitulum with striking, two-lipped ray florets in yellow, orange, white, pink or red colours. The capitulum, which has the appearance of a single flower, is actually composed of hundreds of individual flowers.

Gerbera is very popular and widely used as a decorative garden plant or as cut flowers.

"Gerbera" contains naturally occurring coumarin derivatives. "Gerbera" is a tender perennial plant. It is attractive to bees, butterflies, and birds, but resistant to deer. Small ones are called gerbrinis.

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