During WWII, Nazism wanted to transform the subjective consciousness of the German people, their attitudes, values and mentalities, into a single-minded, cohesive "national community". Nazi ideologists claimed that Christmas had nothing to do with the birth of Jesus Christ and replaced it with "Winter Solstice".

Holiday posters were made to replace St. Nick, or Santa Claus for Odin as the "Solstice man", riding a white charger, sporting a thick grey beard and wearing a slouch hat, carrying a sack full of gifts. The traditional crèche was replaced by a garden containing wooden toy deer and rabbits; Mary and Jesus were depicted as a blonde mother and child.

The traditional names of the tree was renamed in the press as a fir tree, light tree or Jul tree. The star on the top of the tree was often replaced with a swastika, a Germanic sun wheel, and swastika-shaped tree lights. Christmas carol lyrics were changed to make no reference to God, Christ, or religion. The most popular carol replaced traditional Christian themes with Nazi racial ideologies.

Shop catalogues containing children's toys during the holiday season featured chocolate Nazi soldiers, toy tanks, fighter planes and machine guns. Housewives were prompted to bake biscuits in the shape of birds, wheels and swastikas for their children. By 1944 the movement to remove Christian influences from Christmas lessened as the government concentrated more on the war effort.

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