Shock art is contemporary art that incorporates disturbing imagery, sound or scents to create a shocking experience. It is a way to disturb "smug, complacent and hypocritical" people. While the art form's proponents argue that it is "imbedded with social commentary" and critics dismiss it as "cultural pollution", it is an increasingly marketable art, described by one art critic in 2001 as "the safest kind of art that an artist can go into the business of making today".

But while shock art may attract curators and make headlines, Reason magazine's 2007 review of The Art Newspaper suggested that traditional art shows continue to have more popular appeal.

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