Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company "Gebrüder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory).

In athletics (track and field), Puma sponsors several athletic associations such as the Jamaica, Cuba, Bahamas, Grenada, Trinidad & Tobago, Dominican, Barbados, Portugal, Switzerland and Norway. In 2003, they managed to get the world's fastest man and Jamaican track athlete Usain Bolt under contract.

In 2014, Puma’s new international advertising campaign got out off the starting blocks. With its new concept, the brand eschews previous attempts to become a lifestyle brand, instead emphasizing performance, speed and innovation. The brand’s press release made the message clear: "The new brand platform aims to make Puma the world's fastest sports brand. The slogan also speaks of itself: Forever Faster.

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