The Triumph TR7 is a sports car which was manufactured from September 1974 to October 1981 by the Specialist Division (latterly the Jaguar-Rover-Triumph division) of British Leyland in the United Kingdom.

It was initially produced at the Speke, Liverpool factory, moving to Canley, Coventry in 1978 and then finally to the Rover Solihull plant in 1980. The car was launched in the United States in January 1975, with its UK home market debut in May 1976.

The car, characterised by its "wedge" shape and by a swage line sweeping down from the rear wing to just behind the front wheel, was commonly advertised as: "the shape of things to come". The design was penned by Harris Mann who also designed the wedge-shaped Princess.

Various British Leyland vehicles were driven by the lead characters in the British secret agent television series 'The New Avengers', produced between 1976 and 1977. Amongst them was a yellow TR7 hardtop driven by the character Purdey. The car was immortalised as a children's 'Dinky Toy and Revell' construction kit. Lucy Ewing drove a silver convertible on the TV show 'Dallas'.

In 1978 Coca-Cola and Levi's ran promotional competitions with the top prizes being three TR7s in special red and white Coke livery. They also featured denim upholstery and genuine jean patch pockets on the door interiors. Also included were a 12V fridge in the boot and a TV in the glove compartment. Two of the three Coca-Cola cars are known to still exist.

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