Which was the first game show to win the Peabody Award for Outstanding Achievement in Broadcasting?

The first game show to win the Peabody Award for Outstanding Achievement in Broadcasting was the "College Bowl" aka "General Electric (G.E.) College Bowl)". "College Bowl" first aired on U.S. radio stations in 1953. It then moved to U.S. TV broadcast networks, airing 1959 to 1963 on CBS and from 1963 to 1970 on NBC. In 1977, the game resurfaced as an activity on college campuses through an affiliation with the Association of College Unions International (ACUI). This operation lasted for 31 years. In 2008, the College Bowl Company announced its suspension of the College Bowl program, citing increased costs and financial in-feasibility.

In the series, through contests between two teams of students, "G.E. College Bowl" helped to focus the nation’s attention on the intellectual abilities and achievements of college students. The competitions on the show emphasized the quick recall of specific facts. This was the appeal; it was illuminating, educational, entertaining, and exciting. Also, the program provided weekly scholarship grants to colleges and universities. Allen Ludden was the first moderator and deserves a special mention for his excellent work. "G.E. College Bowl" was given the Peabody Award for Outstanding Achievement in Broadcasting, Television Youth Programs for 1960.