"Love" is a pop art image by American artist Robert Indiana. It consists of the letters L and O over the letters V and E in bold Didone type; the O is slanted sideways so that its oblong negative space creates a line leading to the V. The image "LOVE" was first created in 1964 in the form of a card which he sent to several friends and acquaintances in the art world. In 1965, Robert Indiana was invited to propose an artwork to be featured on the Museum of Modern Art's annual Christmas card.

Indiana submitted several 12” square oil on canvas variations based on his "LOVE" image. The museum selected the most intense color combination in red, blue, and green. It became one of the most popular cards the museum has ever offered. Indiana continued to develop his "LOVE" series, and in 1966, worked with Marian Goodman of Multiples, Inc. to make his first "LOVE" sculpture in aluminum. In 1970, Indiana completed his first monumental "LOVE" sculpture in Cor-Ten steel which is in the collection of the Indianapolis Museum of Art.

The iconography first appeared in a series of poems originally written in 1958, in which Indiana stacked LO and VE on top of one another. The first paintings addressing the subject of love were "4-Star Love" (1961) and "Love Is God" (1964In 1973, the United States Postal Service commissioned a stamp design by Indiana and released the eight-cent "LOVE" stamp in advance of Valentine’s Day. Unveiled in a ceremony at the Philadelphia Museum of Art.

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