Who invented "Velveeta", a processed cheese product?

"Velveeta" is a brand name for a processed cheese product similar to American cheese. And, though it's owned by, and most heavily associated with, Kraft now, "Velveeta" was not one of James L. Kraft's cheese creations. It was invented by Emil Frey of the "Monroe Cheese Company" in Monroe, New York. In 1923, "The Velveeta Cheese Company" was incorporated as a separate company. In 1925, it advertised two varieties, Swiss and American. The firm was purchased by Kraft Foods Inc. in 1927.

Emil Frey, a Swiss cheesemaker who moved from Switzerland to upstate New York, where he worked in cheese factories in the late 1880s. One of the factories was foreclosed upon and bought by a New York City grocer named Jacob Weisl. Under Weisl's new leadership, the company opened up a second factory in Covington, Pennsylvania, which produced mostly Swiss cheese. The factory noticed that many wheels were broken or misshapen, wasting valuable product. Not wanting to let this waste fall by the wayside, the company shipped the broken bits back to Monroe, where Frey was charged with figuring out a way to make something valuable from the scraps. Frey spent the next two years tinkering with them on his home stove. He discovered that mixing the broken wheels with other cheese byproducts created a smooth end-product with a velvety consistency. He named it "Velveeta".