Peter Drucker was the first to assert that workers should be treated as assets, not as liabilities to be eliminated.He originated the view of the corporation as a human community built on trust and respect for the worker and not just a profit-making machine, a perspective that won Drucker an almost godlike reverence among the Japanese. He first made clear that there is "no business without a customer," a simple notion that ushered in a new marketing mind-set. He argued long before othersthe importance of substance over style, for institutionalized practices over charismatic, cult leaders. He who wrote about the contribution of knowledge workers long before anyone knew or understood how knowledge would trump raw material as the essential capital of the new economy.

Drucker worked for an insurance company, then as the chief economist at a private bank.

More Info: