Who was Elvis Presley's manager?
Thomas Andrew "Colonel Tom" Parker (June 26, 1909 – January 21, 1997) was the Dutch-born manager of Elvis Presley. Their partnership was uniquely successful, Elvis being an entirely new force in popular music, and Parker an entrepreneurial genius able to market him.
A carnival worker by background, Parker moved into music promotion, earning the courtesy rank of ‘Colonel’ from a grateful singer Jimmie Davis, who had become the Governor of Louisiana. After discovering the teenage Tommy Sands, Parker discovered the then-unknown Elvis Presley, and skillfully maneuvered himself into position as his sole representative with control over much of his private life. Within months, he had won Presley a recording contract with the prestigious RCA Victor record label, made him a star in 1956 with his first single "Heartbreak Hotel", negotiated lucrative merchandising deals, made plans for TV appearances as well as a new career as an actor in film musicals.