Who was the author and publisher of Poor Richard's Almanac?

Poor Richard's Almanack (sometimes Almanac) was a yearly almanac published by Benjamin Franklin, who adopted the pseudonym of "Poor Richard" or "Richard Saunders" for this purpose. The publication appeared continually from 1732 to 1758.

The book, filled with proverbs preaching industry and prudence, was published continuously for 25 years and became one of the most popular publications in colonial America, selling an average of 10,000 copies a year. For most people, Franklin's fame as a writer and printer rests on Poor Richard's Almanack which was commonly recognized for the wit and wisdom that it provided.