In 1967, the meat packing giant Armour & Company released an ad campaign for its brand of hot dogs that took the nation by storm and became one of the greatest ad jingles of all time.

The song was entitled "The Dogs Kids Love to Bite" and included lyrics that referenced tough kids, sissy kids, kids who climbed on rocks, and, of course, "even kids with chicken pox."

The song was written by veteran music director Clay Warnick, a veteran of Broadway in the 1950s and 1960s.

"The Dog Kids Love to Bite" didn't win any awards in 1967, but over time it acquired a reputation as one of the defining jingles of its era. It was included in "Great Songs of Madison Avenue," a compilation of advertising jingles released in 1976. American Music Concepts, a jingle firm that's been in business for over 25 years, recently ranked "The Dog Kids Love to Bite" as the fifth-best advertising jingle of all time.

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