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Anheuser-Busch survived prohibition by selling commercial yeast and what?
Anheuser–Busch survived prohibition in the U.S. by selling commercial yeast, ice cream, etc. In the 1910s through the 1930s, as with all breweries in the country, the temperance movement (a social movement against the consumption of alcoholic beverages) and Prohibition in the U.S. had a major impact on how intoxicating liquors were made and used. For Anheuser–Busch besides commercial yeast and ice cream, the company sold malt extract, sarsaparilla, and Bevo, a nonalcoholic malt beverage, or "near beer" to survive prohibition.
For the duration of prohibition, Anheuser–Busch struggled to stay afloat. Somehow, the company was able to ride out prohibition, putting itself in a good position to start normal brewery operations when prohibition ended. Since the early 1930s, Anheuser–Busch has gone on to open breweries across the world as well as several Budweiser theme parks. Today, Anheuser–Busch continues to execute an excellent advertising strategy, sponsoring everything from horse races, NASCAR, and fun American Superbowl ads. One key element in the company's advertising success from the end of prohibition to the present has been its recognizable Budweiser logo.
More Info:
en.wikipedia.org
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