PrettyLittleThing is a UK-based fast-fashion retailer, aimed at 16- to 41-year-old women. The company is owned by Boohoo Group and operates in the UK, Ireland, Australia, US, France, Middle East and North Africa. The brand's main headquarters are in Manchester. PrettyLittleThing has offices in London, Paris and Los Angeles.

PrettyLittleThing was co-founded in 2012 by brothers Umar and Adam Kamani. It started with an accessory only brand with limited products on the site. Since then, the company has expanded and now operates internationally; including the US, Irish, Australian, Middle East, French and Canadian markets.

The company sells Womenswear, footwear, accessories and beauty products. Celebrities including: Miley Cyrus, Michelle Keegan, Rita Ora, Jessie J and Nicki Minaj were seen wearing their products. In February 2017, the company reported sales of £47.7m. In September 2015, it launched its mobile application in the UK market.

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