Guess the brand this picture hints at?

IKEA names its furniture using a unique system—chairs and desks are often named after Scandinavian boys' names, beds after places in Norway, and rugs after towns in Denmark. This naming convention was created by founder Ingvar Kamprad, who had dyslexia and found it easier to remember names than numbers. Despite its minimalist design philosophy, IKEA also serves over 2 billion meatballs annually, making them one of the most popular items on their menu worldwide.