Heloísa Eneida Paes Pinto Mendes Pinheiro (born July 7, 1945), better known as Helô Pinheiro is a Brazilian businesswoman and former model.

At the age of 17, Pinheiro became the source of inspiration for the song "The Girl from Ipanema" when songwriters Antônio Carlos Jobim and Vinicius de Moraes saw her walking to the beach in Ipanema, a fashionable neighborhood in Rio de Janeiro. Daily, she would stroll past the Veloso bar-café, not just to the beach ("each day when she walks to the sea"), but in the everyday course of her life. She would sometimes enter the bar to buy cigarettes for her mother and leave to the sound of wolf whistles. In the winter of 1962, the composers saw the girl pass by the bar. Since the song became popular, she has become a celebrity.

Pinheiro became a Brazilian "Playboy" Playmate in 1987 and once again in 2003, when she did a pictorial along with her daughter Ticane Pinheiro.

In 2001, the song's copyright owners (the heirs of the composers) sued her for using the title of the song "Garota de Ipanema" as the name of her boutique. They stated that her status as the inspiration for the song did not entitle her to use the title of the song commercially.

Public support was strongly in favor of Pinheiro. A press release by the composers, Jobim and de Moraes, that named Pinheiro as the original "girl from Ipanema" ("garota de Ipanema") was cited as evidence that they had intended to bestow this title on her. The court ruled in favor of Pinheiro.

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