Ed Sullivan would pay up to $10,000 for a single performance. He offered Brian Epstein the Beatles manager $3,500 for per show ( 2 shows were agreed to ). He agreed to pay the group's transportation and lodging. Realizing the importance of having his boys on the Sullivan show, Brian agreed to the deal as long as The Beatles received top billing.

By the time the first show aired three months later, Sullivan eagerly promoted The Beatles as the headline act. However, Mitzi Gaynor received top billing for the Miami Beach Show. Ed Sullivan's son in law suggested that in addition to the two live programs, The Beatles should tape a performance for after the broadcast. The parties agreed on a payment of $3,000 for the taped segment, thus bringing the total for the three shows to $10,000. As was often the case with Epstein's negotiations, the deal was then sealed with a handshake.

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