The song 'The Rising' tells the story of a New York City Fire Department firefighter, climbing one of the World Trade Center towers after the hijacked planes had hit them during the September 11 attacks.

Fifteen years ago, July 23 thru August 2 2002, Asbury Park was the center of the Bruce Springsteen universe with the release of "The Rising". For a 10-day period during that summer of 2002, Bruce was all over Asbury Park with private rehearsals, three public rehearsal shows, two guest appearances at a small Cookman Avenue restaurant, driving NBC's Matt Lauer around town for a tour and a live appearance on "Today" from Convention Hall marking the release of the album, his response to 9/11.

The hoopla began on Tuesday, July 23 with a private rehearsal by Bruce and the E Street Band at Convention Hall. Tuesday, July 30 was the main event. It began at the stroke of midnight at the very hot Stone Pony. A packed crowd of Springsteen fans from all over the world were on hand as Jack's Music in Red Bank brought its midnight sale of "The Rising" to Asbury Park. The evening began with nonstop Bruce music and a trivia contest. The whirlwind of Springsteen fever in Asbury Park ended on Friday, August 2, with a 2 p.m. rehearsal show at Convention Hall. Legendary photographer Legendary Annie Leibovitz shot the show from behind the stage. A 20-song set list features the first performance of "Jackson Cage" in more than 20 years.

"The Rising"debuted at #1 on the Billboard 200 chart.

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