In the 1992 film, Glengarry Glen Ross, Blake (Alec Baldwin) is sent by Mitch and Murray, the owners of Premier Properties, to motivate the real estate sales team. Blake unleashes a torrent of verbal abuse on the salesmen and announces that only the top two will be allowed access to the more promising Glengarry leads. All other sales people will be fired.

In the scene with Blake, where his dialogue is called real and great by some critics, he says: "Put that coffee down!! Coffee is for closers. I don't see any closers here." For everyday people who have to work each day, this is not an unusual scene. Baldwin as Blake is very realistic in what he is doing as a motivator. He is trying to get salesmen (who may be lackadaisical about their work) to do their jobs. In the real estate business (industry), is Blake using the best motivational approach that he knows? People who see him must answer this question for themselves.

Here, the lives of four real estate brokers are depicted in a two day period. The salesmen are given leads on clients; they receive the names and phone numbers of prospects. They then find it necessary to use deceitful and dubious tactics to make sales.

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