Noddy is a fictional character created by English children's author Enid Blyton, originally published between 1949 and 1963. Noddy was illustrated by the Dutch artist Eelco Martinus ten Harmsen van der Beek from 1949 until 1953. Television shows based on the character have run on British television since 1955 and continue to appear to this day.

The first book explains Noddy's origins. He was made by a woodcarver in a toy store but ran away after the man began to make a wooden lion, which scared Noddy. As he wanders through the woods, with no clothes, money or home, he meets Big Ears, a friendly brownie. Big Ears decides that Noddy is a toy and takes him to live in Toyland. He generously provides Noddy with a set of clothing and a house. While Noddy is quite happy to be a toy, the citizens of Toyland are not sure that he actually is one.

As a self-employed taxi driver, Noddy loves driving his friends around Toyland in his little red and yellow taxi. The other toys can hear him coming by the distinctive "Parp, Parp" sound of his taxi's horn and the jingle of the bell on his blue hat. Often he uses his car to visit all of the places in Toyland. When his taxi business is not doing so well, or when he needs help, Noddy turns to Big Ears. Big Ears will often lend him what he needs. On occasion, Noddy will allow people to make his head nod, in exchange for small items, like his morning milk.

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