In Chinese culture, the color red symbolizes happiness, good fortune, and prosperity, which is why brides often opt for red dresses on their wedding day. This tradition stands in contrast to the Western custom of wearing white, which symbolizes purity. The red dress, known as a "qipao" or "cheongsam," is often intricately embroidered with gold and silver, representing wealth and luck. Beyond weddings, red is a significant color in many Chinese celebrations, such as the Lunar New Year, where it is believed to ward off evil spirits. The choice of red not only highlights cultural heritage but also embodies the hopes and wishes for a prosperous marriage.